The Office of Marketing Communications is beginning the website redesign process. Wilkes.edu, which was last updated in 2014, is our most important communications tool. High school students rank college and university websites as the most influential resource in their college search. In light of recent events, it is more important than ever to create a web presence that engages and excites.
We aim to design a website that will propel visitors through a compelling and impactful experience, reflecting the prestige and promise of our status as a nationally recognized research university dedicated to helping students thrive. We expect that our bold, new design will engage prospective students rather than merely inform, guiding them through the recruitment process to increase conversions, innovating while keeping usability at the forefront.
We began laying the groundwork last fall by reviewing several content management systems and concluding that our current CMS, OmniUpdate, remains the best option. We also conducted student focus groups to measure website usability and to discuss desired information and features.
A website redesign committee comprising colleagues from across the University convened in January to guide the redesign process. Six companies were invited to submit proposals, and three presented via Zoom to the committee. The committee selected mStoner, an award-winning leader in digital design and storytelling for higher education. The discovery process will begin soon, providing an opportunity for the campus community to provide input. We anticipate launching the new site early in 2021.
Brittany Terpstra, associate director of web services, leads the team. Other committee members include:
Karen Alessi, associate director of the MBA program
Cara Basile, annual giving coordinator
Ed Bednarz, associate professor of mechanical engineering
Kim Bower-Spence, executive director of marketing
Heather Bowman, electronic resources librarian
Karena Brace, director of program operations in the School of Education
Cory Burrell, web services coordinator
Ashleigh Crispell, graphic design coordinator
Gabrielle D’Amico, executive director of communications and graduate marketing
Kristin Donati, associate director of graduate enrollment
Jacki Eovitch, admissions communications specialist
Bridget Giunta, assistant to the president
Maria Grandinetti, associate professor of nursing
Gerald Korea, director of administrative/enterprise services
Justin Kraynack, assistant vice president and chief of operations
Courtney Lomax, assistant controller
Boback Karimi, assistant professor of environmental engineering and earth sciences
Chris Mayerski, executive director of undergraduate admissions
Samuel Meehan, student in digital design and media art
Izzi Metz, head basketball coach
Mandy Pennington, director of digital marketing
Eric Ruggiero, associate professor of integrative media, art and design
Joshua Savitski, associate director of enrollment services
John Stachacz, dean of the library and information technology
Jonathan Summers, associate director of diversity affairs
Jessica Swingle, controller
Stephanie Wasmanski, director of graduate admissions
Kishan Zuber, vice president of enrollment management and marketing
Thank you in advance for your support and cooperation in this critical undertaking. Committee members will keep their respective departments apprised of developments, and we welcome your feedback. Questions and comments may be directed to firstname.lastname@example.org or email@example.com.